Some managers mistakenly believe that training is an expense rather than an investment in their organization’s or business’s human resources. Others believe that education is only for people who perform poorly. Internet businesses improve their ability by training employees, and work is completed at a higher level, while employee motivation rises. Employees who are more motivated towards themselves and their organization behave more appropriately at work and with their customers. To survive, every business requires loyal customers. To build customer loyalty, all employees must exhibit appropriate behavior, provide accurate information, pay attention to customer complaints and challenges, and respond to customer needs as quickly as possible.